Corporate Real Estate Management (CREM) is a professional discipline that focuses on providing maximum added value to the organization, through an optimal alignment of the user’s properties with corporate strategy and goals. In this course, all possible strategies are discussed and how to implement them in the CRE portfolio. Also strategic management tools for CRE managers are discussed.
After an introduction to CRE(M), this course provides insight in the theories developed for CREM and the different strategies for reaching alignment. Each way of adding value with CRE is discussed in a lecture, by using a recent scientific publication on the matter. Also, the so-called new ways of working will be studied by looking at behavior of knowledge workers. Lectures will also present different strategic management tools for CRE managers.