Retail potential in Russia. ‘A survey to identify the retail expansion in Russia.’

After several consecutive years of constant intensive growth of the Russian retail market the crisis affected Russian retail development since 2008. Even more than before the crisis, retailers are looking for more knowledge based directions to expand their retail activities in emerging markets, which Russia still is. Expanding opportunities are still wide spread around the country, but market knowledge is rare. With guidance and direction Russia remains the land of opportunities for domestic and international retailers. The aim of this study is to investigate the characteristics of the Russian retail market and to support potential retail developers exploring options for retail expansion in Russian regions. There is investigated how the booming development of retail markets in Russia in the last decade can be explained and how there can be forecasted regarding the potential for further retail development in Russian regions in the near future?